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Amazon Fashion launches ‘The Plus Shop’

The store offers plus-size apparel from 450 brands in India and will be live from 22 - 26 February 2023 Bengaluru: Online retail shopping platform Amazon Fashion announces the launch of The Plus Shop, a newly curated store offering plus-size apparel...

Nykaa Fashion strengthens its brand portfolio: Introduces new Gen-Z-focused label MIXT

As of 2022, the brand houses over 1600 brands and over 5.1 million SKUs across five consumer segments: women, men, kids, luxe, and home Bengaluru: Fashion and lifestyle platform Nykaa Fashion introduces MIXT, a new Gen-Z-focused label to its house of...

Nykaa Fashion expands into Athleisure category with Nykd All Day

Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, announced the launch of Nykd All Day, a fashion sub-brand for women featuring Athleisure, Leisure, and Activewear. Through this expansion, the multi-brand fashion e-commerce platform aims to introduce clothing that focuses on...

Nykaa Fashion launches intimate wear brand Nykd

Nykaa Fashion, the multi-brand e-commerce fashion offering from Nykaa, launched its intimate wear brand ‘Nykd’. Derived from the name Nykaa, inspired by its values of empowerment, inclusivity and authenticity, the Nykd (pronounced nay-ked) philosophy is centered around giving customers the...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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