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FMCG: How COVID-19 changed the way brands operate & engage
This year, despite the pandemic, FMCG brands have seen an amazing response – this even as a majority of online players struggled to deliver during the lockdown. This has served to boost the image of the brands associated as...
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Scent of success: What’s driving the growth of India’s fragrance market
Indian fragrance sector has grown 11% in the last two years fuelled by several factors…
Bengaluru: The Indian fragrance industry is...
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