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Streetwear poised to explode on the back of excellent products, committed hypebeast

Streetwear is all about drops and product stories as opposed to themes. It is a specific fashion genre, streetwear is a style of comfortable, casual clothing inspire by skateboarding, surfing, hip-hop, punk and other subcultures – think hoodies, t-shirts,...

Streetwear, Don’t Care: New genre goes from fashion fad to timeless trend

The current state of fashion in India is dynamic, disruptions are common, and people are no longer scared to experiment. One fashion genre which is changing the way people look dress is streetwear. This genus is all about a...
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Indus Valley Cosmetics to Invest ₹40 Crores in R&D

The brand aims to enhance the visibility of its flagship product ‘Organic Gel Hair Colour’ through nationwide advertising and...
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