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Nivea

Beiersdorf sets up independent affiliate in Vietnam

German personal care products company, Beiersdorf, has established an independent affiliate in Vietnam in the name of 'Beiersdorf Vietnam Limited'. With this move, the company plans to lay the groundwork for further growth in Southeast Asia, and to double...

Men’s grooming market on an upswing

In response to the growing demand in the men's grooming market, Swedish direct seller, Oriflame, has increased its men's product portfolio. However, it's not just Oriflame that is vying to gain a stronger hold on this segment, FMCG giants,...

Body Milk by Nivea

Germany-based Beiersdorf`s skincare brand, Nivea, has launched its Smooth Body Milk, for the winter season. The milk comes with a Gingko-Shea butter formula, which adds moisture and reportedly repairs dryness by penetrating in each layer of the skin. Available...

Beiersdorf to aggressively push Nivea’s travel retail business

German cosmetic giant, Beiersdorf, has revealed its plans to expand the travel retail presence of Nivea, its leading global skincare brand. At the TFWA World Exhibition held at Cannes in France, Beiersdorf announced that over 65 products and a...

Brands push the pedal on deos

The deodorant market in India is showing an upward trend, as major players tap this segment. The latest entrant in this category is Wipro Consumer Care and Lighting (WCCL), one of the top FMCG companies in India. WCCL has...

Nivea enters the anti-ageing market in India

Germany-based global skincare company, Nivea(Beiersdorf) has forayed into the growing anti-ageing market in India with the launch of Nivea's first-ever anti-wrinkle range called Q10. “After setting up our subsidiary in India in 2005, we wanted to leverage on the...

Nivea to compete against L’Oreal, Olay and Ponds

Aiming to enter the specialised skincare segment as a competitor to L'Oreal, Olay and Ponds, Nivea is in the plan-mode to roll out a range of multi-specialised skincare products.“We are happy to be known as a conventional, trusted brand...

Nivea invests in Thailand

Beiersdorf has doubled its manufacturing capacity for Nivea products at its location in Banglpee, Thailand to 31,000 tons. The company has invested €10 million in view of the fast growth in sales in Thailand.Nivea is estimated to be the...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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