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Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Ninecolours to shift focus to more customer-centric approach

Entering into fourth year of its operations in October 2017, Mumbai-based premium online lifestyle brand has introduced several new customer-friendly features and services to its website recently keeping in sync with the latest e-commerce trends across the country....
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The Indian QSR Spread

An overview of the quick service restaurants segment in India The Quick Service Restaurant (QSR) market in India is...
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