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Aditya Birla Group launches new age fabric LIVA Crème

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched by Kumar Mangalam Birla, Chairman, Aditya Birla Group. Liva Crème fabric – a new variant of Liva fabric – offers consumers the luxurious soft feel which...

India a lucrative market to invest in for luxury brands

India is a country that is embracing luxury at its best. Luxury is a constantly evolving and subjective concept, not easy to define. Luxury and fashion have grown beyond cosmopolitan cities such as Delhi and Mumbai to cities like Ludhiana, Ahmedabad, Chennai...
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Reliance Consumer acquires Tamil Nadu’s FMCG brand Velvette, to launch personal care products

Reliance aims to revive the Velvette brand of shampoos and introduce various products in the personal care portfolio very...
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