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Hinterlands become FMCG's trump card

Long prevalent stereotypes of consumption patterns across states and population strata are being decimated as Indian consumers evolve and physically relocate. Increasing urbanisation, higher levels of awareness and improved infrastructure are all contributing to the trend. As business leaders rush...

The Millennial Traveler Study: Young, ready to travel and shop

Rather than stay in the lanes established by their older counterparts, Millennials are carving their own routes forward. Whether it be how they watch their favorite television shows or how they photo bomb their friends, their behaviors and characteristics...

Multicultural Millennials: The Multiplier Effect

Multicultural Millennial: The Multiplier Effect report explores key aspects of the population, including demographic information and trends, analyzes multicultural Millennials’ choices of home cities, and outlines how culture, food and technology are essential points of entry for reaching this...

Retail Evolution: Why marketing to the middle doesn’t work anymore

Modern retail has long been guided by a powerful premise: the bigger, the better. Big was better for retailers because scale drove down unit cost and so raised return on investment (ROI). It was also better for consumers, who gained...

Get with the programe: Card-carrying consumer perspectives on retail loyalty program participation and perks

When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a mass merchandiser, on a computer or a mobile device, they have never had so many ways to please the palate,...

Nielsen Campus Track 2016: E-commerce is the pick of the lot

What are the key factors that business school graduates look for when choosing an employer, and which sector is the most preferred when it comes to employment? Given the shift in business opportunities and job trends in what is...

Demonetization woes: Stock accumulation, production cuts worry FMCG sector

With limited liquidity in the economy following the Government's demonetization move, the fast-moving consumer goods (FMCG) sector is resorting to production cuts due to accumulation of stock. After Rs 1,000 and Rs 500 notes were banned by the Government on...

Demonetization: The Nielsen View

With the Government's sweeping and decisive announcement on demonetization, money supply will reduce in the short term, but only until the new currency notes get widely circulated. Facing the bigger and more long-term headwinds of a fall in consumer...

Third-party logistics firms ride on e-commerce boom in India

With the tech-savvy Gen-Next and the upwardly mobile shopping online to buy even their daily needs in cities and towns across India, third-party logistics firms are riding high on the e-commerce boom. Though leading e-tail behemoths like Flipkart, Amazon and...

Infographics: Freecharge is the fastest growing digital payments app in India

The reach of the Freecharge app grew from 17 per cent to 30 per cent in the period October 2015 to April 2016, as per a study by Nielsen, making it the fastest growing digital payments app in India. This is...
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Toys“R”Us to open up to 50 stores in India in 3 years: Nitin Chhabra, Ace Turtle

The company plans to open 12 Toys“R”Us stores in 2024 and 100 in five years, as per Nitin Chhabra...
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