Tag: Nielsen
Hinterlands become FMCG’s trump card
Long prevalent stereotypes of consumption patterns across states and population strata are being decimated as Indian consumers evolve and...
The Millennial Traveler Study: Young, ready to travel and shop
Rather than stay in the lanes established by their older counterparts, Millennials are carving their own routes forward. Whether...
Multicultural Millennials: The Multiplier Effect
Multicultural Millennial: The Multiplier Effect report explores key aspects of the population, including demographic information and trends, analyzes multicultural...
Retail Evolution: Why marketing to the middle doesn’t work anymore
Modern retail has long been guided by a powerful premise: the bigger, the better. Big was better for retailers...
Get with the programe: Card-carrying consumer perspectives on retail loyalty program...
When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a...
Nielsen Campus Track 2016: E-commerce is the pick of the lot
What are the key factors that business school graduates look for when choosing an employer, and which sector is...
Demonetization woes: Stock accumulation, production cuts worry FMCG sector
With limited liquidity in the economy following the Government's demonetization move, the fast-moving consumer goods (FMCG) sector is resorting...
Demonetization: The Nielsen View
With the Government's sweeping and decisive announcement on demonetization, money supply will reduce in the short term, but only...
Third-party logistics firms ride on e-commerce boom in India
With the tech-savvy Gen-Next and the upwardly mobile shopping online to buy even their daily needs in cities and...
Infographics: Freecharge is the fastest growing digital payments app in India
The reach of the Freecharge app grew from 17 per cent to 30 per cent in the period October 2015...
