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Hinterlands become FMCG’s trump card

Long prevalent stereotypes of consumption patterns across states and population strata are being decimated as Indian consumers evolve and...
The Millennial Traveler Study: Young, ready to travel and shop

The Millennial Traveler Study: Young, ready to travel and shop

Rather than stay in the lanes established by their older counterparts, Millennials are carving their own routes forward. Whether...

Multicultural Millennials: The Multiplier Effect

Multicultural Millennial: The Multiplier Effect report explores key aspects of the population, including demographic information and trends, analyzes multicultural...

Retail Evolution: Why marketing to the middle doesn’t work anymore

Modern retail has long been guided by a powerful premise: the bigger, the better. Big was better for retailers...

Get with the programe: Card-carrying consumer perspectives on retail loyalty program...

When it comes to shopping, choice is the operative word. Whether consumers shop at a specialty retailer or a...

Nielsen Campus Track 2016: E-commerce is the pick of the lot

What are the key factors that business school graduates look for when choosing an employer, and which sector is...
Demonetization woes: Stock accumulation, production cuts worry FMCG sector

Demonetization woes: Stock accumulation, production cuts worry FMCG sector

With limited liquidity in the economy following the Government's demonetization move, the fast-moving consumer goods (FMCG) sector is resorting...

Demonetization: The Nielsen View

With the Government's sweeping and decisive announcement on demonetization, money supply will reduce in the short term, but only...
Third-party logistics firms ride on e-commerce boom in India

Third-party logistics firms ride on e-commerce boom in India

With the tech-savvy Gen-Next and the upwardly mobile shopping online to buy even their daily needs in cities and...
Freecharge has seen the highest growth in app usage for any payments app in the country: Study

Infographics: Freecharge is the fastest growing digital payments app in India

The reach of the Freecharge app grew from 17 per cent to 30 per cent in the period October 2015...