Nielsen Report
Research
Nielsen Report: Made in … which country? Brand origin perceptions shape purchase intent worldwide
Over the past few decades, companies in search of new growth opportunities expanded beyond their borders to find a world of new consumers eager to try their brands. French retailer Carrefour, for example, started with a single storefront in...
Progressive Grocer
The six guidelines of successful snacks marketing in India: Nielsen
The global recession clearly hasn’t had an impact on the average Indian’s taste buds. Snacking is on the rise. Increasing disposable incomes, a need for convenience from fast-paced lifestyles and a cultural tradition of snacking between meals have fuelled...
Progressive Grocer
Dressing Up
Milk and cookies. Bacon and eggs. Ice cream and cake. These are all classic pairings that present ideal scenarios for cross-merchandising. They’re also all far enough apart in the store that bringing them together requires a bit of merchandising...
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Latest News
Max Fashion launches new youth centric brand ‘Urban’
The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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