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Nielsen Global Brand-Origin Survey

Nielsen Global Brand-Origin Survey: For the foods we eat, shoppers love local

The Nielsen Global Brand-Origin Survey polled more than 30,000 online respondents in 61 countries to understand consumer sentiment about product origin across 40 categories, from consumables to durables. Here are some select findings from the report on fresh and...
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Retail boom in sacred cities driven by a surge in spiritual tourism

Growing tourism is attracting retail brands to establish a footprint in these potential market  New Delhi: Retail chains are capitalising...
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