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Nidhi Yadav

Retailers approach festive season with innovative concepts, new products to bring consumers back in stores

India – and the world – has been forced to deal with the ramifications of COVID-19, health consequences, economic crisis, job loss, struggle for a livelihood for many. Every sector has been affected by the pandemic one way or...

Back to Business: Fashion retailers focus on shop by appointment, engaging consumers online

When cities went under lockdowns, it was the nonessential items businesses which were forced to temporarily shutter shop, the worst hit by the pandemic. The supply chain too suffered with the closure of retail units. One of the worst...

Nidhi Yadav, Founder and Creative Head, AKS Clothing

High employees' skills, high customer satisfaction, low-profit margin and least defection rate ensure long-term success for every business. Nidhi Yadav, the young fashionpreneur, and inspirational designer do not only propagate this axiom but she also strictly applies it in...

Women’s Fusion Wear: An amalgamation of style and comfort

Fusion wear or Indo-Western wear as it is commonly called, is fast catching up among women in the country. This rapidly emerging fashion category is revolutionising the country’s occasion wear market, where it’s embracing both the beauty of Indian...

Franchising model of retail continues to shine despite economic slowdown

You’ve opened a store and have established a clientele. You’re making profits, investing in the correct technology and attracting more consumers – growing much more than anticipated in the first month. Now you must expand, but is sole proprietorship...

AKS Clothings launches costume jewellery brand, AKS Jewellery

AKS, the leading fashion couture brand in the women’s ethnic and fusion clothing line has launched its new brand to sell silver junk jewellery named as AKS Jewellery.The brand AKS Clothings is an established startup which has a remarkable...

AKS Clothings crosses Rs 100 crore revenue mark

AKS Clothings, online apparel brand of Yuvdhi Apparels Pvt. Ltd. started in 2014 by an enthusiastic and energetic fashionprenuer Nidhi Yadav, has crossed Rs 100 cr revenue mark in the Q3 of fiscal year 2018-19.Started with a seed capital...

Ethnic wear brand AKS goes offline; opens flagship stores in Nagaland

Following the success of its online venture, AKS Clothing has finally made its way into the offline world too with the launch of two flagship stores at prime locations of Dimapur and Kohima City in Nagaland. While the first...

From Clicks to Bricks: Ethnic fusion wear brand AKS to foray into offline business

AKS, an ethnic fusion wear brand, which started its retail journey in May 2014, is planning to foray into the brick-and-mortar side of the retail business.Apart from this, to scale up an online customer base and increasing offline penetration...

Myntra signs up Chemistry, AKS for Accelerator Program; targets 10x growth in online sales

As part of a new initiative, Myntra, India’s leading destination for fashion and lifestyle online, has announced the launch of its Accelerator Program. Through this initiative, Myntra is looking at forging strategic partnerships with about 10-15 local fashion brands...
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Chandigarh witnessed impressive growth in home & kitchen sector on Amazon

The city experienced healthy double-digit growth across various product categoriesNew Delhi: Amazon.in has reported significant growth in the home and...
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