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Neeraj Chopra

Celebrity Endorsements: Breaking Through the Blur

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...
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Bites n Grills targets Rs 100 cr revenue by FY30, set to open 10 new outlets in Mumbai

Alongside physical expansion, the brand is strengthening its digital presence by investing in food delivery platforms and cloud kitchens. New...
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