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Navratna Oil

Emami spent Rs 443 crore on ads, promos last fiscal

FMCG major Emami spent Rs 443 crore on advertising and promotions last fiscal despite demonetization, with over 27 brand ambassadors from Bollywood icons Amitabh Bachchan and Shah Rukh Khan to sports celebs endorsing its products. According to a PTI report:...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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