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Emami spent Rs 443 crore on ads, promos last fiscal

FMCG major Emami spent Rs 443 crore on advertising and promotions last fiscal despite demonetization, with over 27 brand ambassadors from Bollywood icons Amitabh Bachchan and Shah Rukh Khan to sports celebs endorsing its products. According to a PTI report:...
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Mush to shift its 100% production to India by 2025: co-founders

The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...
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