Natasha AR Kumar

Clicks-to-bricks brands and their store experience learnings

Satarupa Chakraborty - August 8, 2019

By the end of 2018, even though the global online retail sales surpassed US $2.8 trillion, more than 82 percent of overall sales still happened via brick-and-mortar stores. In India, the e-commerce contribution to the overall retail sales is...

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