N Chandramouli
Research
65 pc consumers express positive buying sentiment around Diwali’20: TRA Whitepaper
TRA Research, one of India’s leading consumer insights, and brand analytics company, released a whitepaper titled ‘TRA’s Diwali 2020 Buying Propensity Report’ gauging the changing buying mindsets and sentiments for the upcoming Diwali in November 2020.
65 percent of all...
Retail
How Walmart-Flipkart deal will disrupt online retail industry in India
Walmart is reportedly closing in on a big acquisition of Flipkart, and if it happens, India’s retail market could face a major upheaval soon.According to Bloomberg, Walmart hopes to acquire a controlling interest in Flipkart for US $12 billion...
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Latest News
UPI takes lead, while COD stays strong in tier 2, 3 cities
Despite the digital boom, Cash on Delivery (COD) continues to dominate in tier 2 and 3 cities, where trust...
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