Mukesh Kumar

Omnichannel trends have become the ‘burning platform’ for the retail industry as it provides consumers the convenience and ease of purchase. Be it retailer or even shopping malls, no one is leaving any stone unturned to leverage the power...

The tug of war between online and offline retail is approaching a draw, and it’s time malls and shopping centres pulled up their socks and became anchors to both. In the times that we live in, where online players...

From shopping destinations to entertainment centres and food destinations, shopping malls across the world are being looked upon as one stop destinations for a day’s outing. And this holds especially true in India. No mall today can afford to stand...

For Shopping Centres in India, probably the steepest learning curve was moving from the reliance on the ‘find great brands and the customers will come’ approach, to creating sophisticated social campaigns, building customer databases and laying the foundations for...

The 10th edition of India Shopping Centre Forum (ISCF 2017) is being held from May 10 – May 11, 2017 at Hotel Renaissance, Powai. ISCF is a market intelligence and business development destination for businesses and professionals engaged in any and every...

The idea of adding major Family Entertainment Centres (FEC) has in malls been gaining popularity rapidly over the last few years. Several new malls have been constructed around the country, with substantial square footage allocated to FECs. They substantially...

For a mall not to be visually appealing is unthinkable. That perhaps is one of the most important factors that differentiates one mall from the other considering the tenant mix, food and entertainment options remain more or less similar....

The five traditionally recognised methods of human perception are taste, sight, touch, smell, and hearing. Collectively referred to as the Five Senses, they have underpinned marketing, and advertising strategies for consumer goods for as long as one can recall....

India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS), yesterday at the ITC Gardenia, Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...