Mukesh Gupta
Progressive Grocer
Marketing Mantra
In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that in modern trade formats majority of purchase decisions are made in the store itself, this becomes an important means for...
Progressive Grocer
Pure Fantasy
As the world evolves from organic foods to ‘SOLE’ ( Sus-tainable, Organic, Local and Ethical) eating, India is only beginning to catch up by starting to go and grow organic. However, does a low-volume category as organic food make...
Retail
WOW! The element of [pleasant] surprises
There is a compelling argument for retail theatrics. At a time when the four Ps of marketing – Product, Price, Placement and Promotion – seem inadequate in influencing an increasing demanding customer, retailers need to constantly create differentiation to...
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Latest News
Myntra welcomed about 75 million users in the last 12 months
Monthly active users on the platform touched 60 million mark at peak, with six million customers making 30 visits...
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