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Marketing Mantra

In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that...

Pure Fantasy

As the world evolves from organic foods to ‘SOLE’ ( Sus-tainable, Organic, Local and Ethical) eating, India is only...

WOW! The element of [pleasant] surprises

There is a compelling argument for retail theatrics. At a time when the four Ps of marketing – Product,...