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Valentine’s Day 2024: Brands bet big on the business of love

As Valentine’s Day 2024 fever catches up, brands expect a 25%-300% growth in revenue or salesBengaluru: Encouraged by robust growth during V-Day last year, leading brands across categories are looking forward to their Valentine’s season becoming more special this year with...

Traditional retailers drive growth in rural-urban India leveraging future technologies

New retail growth story is shaping up in India as traditional retailers are making smart choices for unmatched in-store shopper experiences to take the massive brick-and-mortar retail sector to next level.Right infrastructure for stores of the future is gradually...

Food CEOs interact with PM; appreciate GST, FDI liberalisation

Various CEOs of global food processing and related companies on Friday interacted with Prime Minister Narendra Modi and appreciated the government's structural reforms and initiatives like GST and the liberalization of the FDI regime in India. An official statement said...

Mondelez launches Oreo website to tap consumers shifting away from traditional store buying

Mondelez International Inc.is launching a holiday Oreo website which will sell tins of Oreos directly to consumers. The new website will be launched on December 12. In 2015, Mondelez created a dedicated e-commerce team with a goal of generating $1 billion in revenue...

Toblerone Swiss chocolate shrinks in a bid to keep prices low

Maker of Toblerone Swiss chocolate - Mondelez International - has announced that it has widened spaces in its iconic, triangle-array bars for so that stores in Britain can keep the prices of the chocolate down, and affordable. Mondelez International says the...

Mondelez strengthens footprint in India, launches Golden Oreo

After the successful launch of Cadbury Oreo and recently Cadbury Bournvita Biscuits, confectionery giant Mondelez India Foods Private Limited has taken yet another step to embed its footprint in India's biscuit market with the launch of a light colored...

Mondelez introduces Bournvita biscuits

Mondelez International has introduced Bournvita biscuits. After Oreo, it is the second biscuit brand in Mondelez's portfolio. Unlike Oreo which is placed in the premium segment, the company plans to position Bournvita biscuits within the mainstream segment. Mondelez will be...

India’s confectionery market seeing innovative products and new brands

Research analysis by Euromonitor InternationalThe last couple of years have seen a spate of product innovations, value-additions and new launches in the Indian confectionery market. According to industry experts, with young consumers looking for newer formats and flavours in...

Cadbury India Changes Name to Mondelez India Foods Limited

Cadbury India Limited, a subsidiary of Mondelez International, has changed its name to Mondelez India Foods Limited in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally. The word “monde” stands for world...

Cadbury India Launches Oreo Orange Creme

Cadbury India, a part of Mondelez International, has launched Oreo Orange Creme, adding one more flavour to its existing three variants of Vanilla, Choco Creme and Strawberry. The new flavour is a combination of chocolatey cookies with a fruity...
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Retail boom in sacred cities driven by a surge in spiritual tourism

Growing tourism is attracting retail brands to establish a footprint in these potential market  New Delhi: Retail chains are capitalising...
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