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Miinute Maid

Coca Cola bets big on juice segment; to strengthen Minute Maid brand in India

Beverages major Coca Cola India has trained its guns on the juice segment in India, with the company planning to launch new flavours for their fastest growing juice brand, Minute Maid. “Our biggest focus currently is on the juices segment. We...
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Nestle India, Dr Reddy’s to form JV for nutraceutical brands in India, other agreed territories

Dr Reddy's will license brands such as Rebalanz, Celevida, Antoxid, Kidrich-D3, Becozinc in the nutrition, and OTC ( over...
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