Microsoft Advertising
Research
The Consumer Decision Journey: Understanding consumer decision-making along the retail path to purchase
The retail revolution is well underway, but it’s not a technology-led transformation; consumers are leading the charge.
Microsoft Advertising and Ipsos OTX’s the Consumer Decision Journey: Retail places consumers firmly at the center of their own decision journeys in order...
Latest News
The Consumer Decision Journey: A Microsoft – Ipsos OTX Study
The retail revolution is well underway, but it’s not a technology-led transformation; consumers are leading the charge. Microsoft Advertising and Ipsos OTX’s the Consumer Decision Journey: Retail places consumers firmly at the center of their own decision journeys in...
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