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Micromax

Big on offline, Yu sees 50 pc sales from brick-and-mortar stores

After almost a year of selling online, Micromax subsidiary Yu Televentures is now expanding its presence in the offline market and expects 50 per cent of its sales to come from the brick-and-mortar channel this year. According to a PTI...

PayU India appoints Sachin Singhal as Head of Consumer Business

One of India's paramount payment solution company PayU India announced appointment of former Bharti Airtel's executive Sachin Singhal as its Head of Consumer Business. According to an ANI report: Singhal will be responsible for designing effective business strategies and bring in...

Apple CEO Tim Cook in India, to pave path for exclusive retail outlets

Apple CEO Tim Cook is in India and is likely to meet Prime Minister Narendra Modi this week even as the iPhone maker seeks to cash in on the huge potential in the world’s second largest smartphone market. According to a report...

Micromax ex-chairman to sue firm for Rs 700 cr

The former chairman of Micromax Informatics Ltd, Sanjay Kapoor, has threatened to file a claim of Rs 600-700 crore against the company. Last year, Kapoor had resigned from his post two weeks after he was served a termination notice by...

Micromax to expand operations; invest 2,000 cr

Micromax, India's leading handset manufacturer, has decided to invest Rs 2,000 crore to expand its operations in more countries over five-six years. It is planning to expand in CIS countries, Africa and Iran. Micromax targets 25 percent growth during 2016-17...

Flipkart grasp half of India’s smartphone purchases

Counterpoint Research - the independent market research and consulting firm says that India has the second largest smartphone market in the world. With entry of e-commerce platforms like Flipkart, Snapdeal, Amazon, PayTM etc, the country has reduced the barriers...

Micromax targets 40 per cent growth by FY17

Micromax, country's second largest handset maker is targeting a growth of 40 per cent by FY17. It is incessantly working on its online channel in order to boost up the sales from 15 per cent last year to 20...

Samsung to introduce range of exclusive online products

Samsung, Korean electronics giant is planning to introduce exclusive online products as a part of its overall restructuring process. This move by Samsung will give a cut throat competition to brands like Xiaomi, Motorola, Micromax and Vu who have tasted...

Micromax hopes to topple Samsung with 40 pc growth

2015 was the year of upheavals for Micromax after the chairman and the heads of finance, sales and R&D quit the company, followed by the CEO in early 2016. In the same year, competition spurred by new entrants from...

After Xiaomi, Micromax’s YU goes offline

Smartphone maker YU Televentures has said that it has partnered with Reliance Retail to sell its devices offline. Micromax, which launched YU last year as an online-only brand, will now sell Yuphoria, Yureka Plus and Yunique handsets across 30,000 retail...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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