men consumer

The Rise of Unconventional Male Shopper: India leaps beyond need based clothing

Ramesh Kaushik - July 8, 2018

It is said that men are hunters and women gatherers - not just in the context of scouting for food and shelter in ancient times, but so also in today’s shopping scenes. The increasing purchasing power of male shoppers...

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More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...

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