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Maui Jim

Decoding the future of fashion accessories market in India

Fashion accessories have only recently been introduced into the formal retail experience. With a long history among the unorganised un-branded market, ranging from street vendors to small ‘mom and pop stores’, fashion accessories are now also available in curated...

Maui Jim Launches a Sporty Collection of Sunglasses

Maui Jim brings to the market this festive season, River Jetty, a line of sunglasses that sets the pace for the company’s next level of eyewear for athletic performance.River Jetty features strongly defined Grilamid brows and temples from which...

Maui Jim Launches Wassup Eyewear Collection

Eyewear label, Maui Jim has introduced Wassup, a sunglass loaded with technology with a sleek rectangular nylon frame. The Wassup range offers full coverage for medium faces. The frames have embedded rubberon nose pads and ear pads. They feature...

Maui Jim Launches Spartan Reef

Maui Jim eyewear has launched the latest offering Spartan Reef, a versatile sunglass which can be worn on land and water. It is inspired by one of the outer reefs of Kanaha on Hawaii’s Central Maui Coastline known for...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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