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MAS Brands India

Who’s Who

Vivek Mehta, CEO, MAS Brands India

Indiaretailing Bureau -
Mehta has held roles with increasing responsibility over the last 16 years in different functions – strategy, sales, marketing, operations, business development and consulting...
Fashion & Lifestyle

amanté scouts for acquisition opportunities in Indian market

Indiaretailing Bureau -
Intimate-wear brand MAS Brands, which sells products under amanté label, is scouting for acquisition opportunities in the Indian market and looking to have 100 standalone stores in the next 3 to 5 years to cater to different customer needs. "Our...
Fashion & Lifestyle

amanté sales soar by 30 per cent; to open 25 new stores in India by end 2017

Indiaretailing Bureau -
Sri Lanka’s premium lingerie brand amanté is keep to tap one of the most attractive retail targets globally – India. The Indian market represents a huge, untapped lingerie audience, something which lingerie makers are keen to take advantage of. A...
Retail

Lingerie brand amanté launches new active wear range

Namita Bhagat -
International premium lingerie brand, amanté has launched its new range of active wear for the fitness savvy women. The brand’s new range of sports bras is designed to keep up with a woman’s active lifestyle and effortlessly combines technology...
Fashion & Lifestyle

Lingerie a great fit in Indian market, seen as a fashion category: CEO amanté, MAS Brands India

Indiaretailing Bureau -
The Indian lingerie market has witnessed a major boom in the last decade, and is now considered to be one of the fastest moving categories in India with a growth of 15 per cent CAGR. As inner wear graduates...
Fashion & Lifestyle

amanté to open 25 new stores in India by end 2017

Indiaretailing Bureau -
Sri Lanka’s premium lingerie brand amanté is keep to tap one of the most attractive retail targets globally - India. The Indian market represents a huge, untapped lingerie audience, something which lingerie makers are keen to take advantage of. A paradigm...
Fashion & Lifestyle

Amanté Launches Lace Masquerade

IMAGES Business of Fashion -
Amanté has launched its festive collection – Lace Masquerade. The new range brings together a parade of colours and lace. Followed by the huge success of its leopard and jacquard collections, this exclusive lace collection by Amanté is innovative and...
Retail

COMING OUT OF THE CLOSET

Roshna Chandran -
Inner wear trends in India have changed drastically. consumers are going for more colourful and sensual choices. The basic black, white and nude shades are replaced by a riot of colours, designs and fi ts to choose from. Vivek...
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Latest News

Home Decor & FurnishingIndiaretailing Bureau -

WoodenStreet launches in-house home furnishing brand Earthy Threads

With this new vertical, the brand is targeting a revenue of an additional Rs 100 crore in the next...
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