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Martin Shankland

adidas shifts German, US smart factories to Asia

Sportswear maker adidas announced on Monday that it was closing two niche but flagship factories in Germany and the United States that use robots and 4D printing to make sneakers, shifting the manufacturing to cheaper Asian factories instead.The production...

adidas elevates India head Dave Thomas, assigns him to look emerging markets

German footwear and accessories major adidas has elevated its India head Dave Thomas as the Managing Director for emerging markets as part of its top-level reshuffle, said an official. Thomas' new assignment would be effective from April 1 and...
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Puma onboards fitness icon Milind Soman as running ambassador

Soman will endorse Puma’s Nitro range of footwear and apparel Bengaluru: Multinational sportswear brand Puma has officially signed fitness icon Milind...
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