marketing

How ideas are transformed into tangible products that capture markets and win consumersIn a world teeming with boundless opportunities, the emergence of a new-age product marks the commencement of a captivating journey—an odyssey that stretches from inception to the...

Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country  New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....

Rajesh Francis, co-founder and managing director, Magson, a specialty retail chain of gourmet and frozen food speaks about his professional challenges and accomplishments in the retail industryMumbai: Rajesh Francis, co-founder and managing director, Magson, a specialty retail chain of...

The brand started as a digital native but has now expanded its market reach offline too with an expansive store presence across IndiaBengaluru: Just selling good mattresses seems like a passe when it comes to The Sleep Company and...

The company has planned to expand its retail presence by launching 10 exclusive showrooms and 180 retailers over the next three yearsChennai: Godrej and Boyce, the flagship company of the diversified conglomerate Godrej group is eyeing 30 per cent...

About 20 global funds and major investment firms are making a beeline to invest billions of dollars into Reliance Retail as it is widely viewed by international investors as a de facto play on India’s torrid future consumption story New...

Gostor.com will bring online consumers to 30,000 offline retailers while catering to more than 15,000 pin codes and bridging the gap between digital and retail shoppingBengaluru: Retail tech platform Arzooo has launched Gostor.com, a home appliances platform that integrates offline and...

Since its first association with IBM in 2014, Parle has been able to bring operational efficiencies by leveraging the cloud and AI capabilities of IBM ConsultingBengaluru: Indian food processing company Parle Products has expanded its collaboration with tech company...

Subhash Chandra, Managing Director of Bengaluru-based Sangeetha Mobiles speaks about the company’s many firsts, its plans and the dark side of the smartphones business New Delhi: What if the prices of the smartphone you bought less than a week ago...

Strategies for brands to successfully penetrate India’s rural markets The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...