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‘How Customers Shop In-Store in the Digital Age’

The report talks about the role of a physical store, understanding customer preferences (measured through their behaviour) and how...

Liquid Assets

Among the more detailed category management campaigns of the past year is the so-called “balanced portfolio approach” devised by...

J.C. Penney Company launches new growth brands division

J.C. Penney Company Inc has announced the launch of a Growth Brands Division, which will pursue high potential opportunities...

Slowdown takes its toll on consumer confidence in India

Consumer Confidence in India has finally started to reflect the sentiments of consumers in the rest of the world....