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Bring Brands to Life

Most established brands have long ago exhausted any news they can provide to potential customers. Instead, advertising is used...

Communicating a New Brand in India will be a Challenge

Round Table Pizza - a leading American pizza chain with over 500 restaurants in 9 western states and 5...

Serving Retail Technology

Tell us about Wincor Nixdorf and its operations. Wincor Nixdorf basically offers hardware, software and services solutions to the banking...

India’s Emerging Cities for Retail Destinations

India’s Emerging Cities for Retail DestinationsAccording to Pankaj Renjhen, MD - Retail Services, Jones Lang LaSalle India (JLL), Jaipur,...

Liquid Assets

Among the more detailed category management campaigns of the past year is the so-called “balanced portfolio approach” devised by...

Knowledge Management in Retail:Power to the Frontline

Are your customers and employees getting the right, consistent and satisfactory answers to their questions? Customer satisfaction and employee...

Getting it Back

With a constant barrage of bad news and no news, we often overlook how the Indian consumption story continues...

Chocoholics Delight

How is the Indian market for chocolates performing?With the global chocolate market remaining robustly defiant and predicted to grow...

High Fashion at Value Pricing

Launched by Provogue India and taken over by the Apple Group of companies and Vemb Lifestyle, Promart targets small...

Fresh Burgers From Down Under

In a market dominated by American fast-food giants such as McDonald’s and Burger King, New Zealand based BurgerFuel found...