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M Ramakrishnan

How retailers provide experiences to consumers

For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience, the product is the star of the show and customer is the king. The retailer is simply the medium that brings...

Retaining customers by adding experiential value

India's retail sector has seen a lot of progress in Tier-I cities, especially in metros. From unique store design concepts to product placement, importance is given to all the minute details to make shopping a wholesome experience for consumers. A company’s...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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