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Archies expands kids category, launches mascot AMA

Archies will offer Ama branded merchandise targetted at GenZ, and young adults New Delhi: Gifting retail chain Archies has announced expanding its kids offerings with a diverse range of back-to-school essentials for kids. The company also announced the launch of...

Most Important E-commerce trends to watch out for

To gain the maximum profit and loyal customers, adapting to e-commerce trends has become a necessity for retailers. here are some emerging e-commerce trends that can help you take your business to the next level. By Lokendra Singh Ranawat Every year...

From Copper Coins to Mobile Apps: The evolution & success of retail loyalty programs

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...

Loyalty Deciphered: How emotions drive genuine engagement

Current loyalty approaches are broken. Brands spend billions on loyalty programs but fail to increase customer engagement. Our previous research showed that 90 per cent of consumers have a negative perception of loyalty programs. In addition, over half (54 per...
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Personal Care Brand Mamaearth turns 7

Over the past seven years, the brand has significantly expanded its product portfolio and presence across the country and...
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