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LIVA

LIVA launches LAPF Studio in Tirupur

LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer...

LIVA outshines in mall space with unique innovation

Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.This...

Shree –The Indian Avatar observes unprecedented growth of garments made with Liva

Shree – The Indian Avatar has observed almost 1,500 per cent growth in demand for its garments made from Liva fabrics. Owing to the rise in demand of Liva, the new age fluid fabric from the Aditya Birla Group,...

Aditya Birla hires fashion advisors to educate consumers on new-age Liva fabric

Liva, the new age fabric brand from the Aditya Birla Group’s Birla Cellulose, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season, Birla Cellulose will depute Liva Fashion Advisors (LFA)...

Liva introduces fashion advisors

Liva, the new age fabric brand from the Aditya Birla Group, has come out with a one-of-its-kind approach for spreading awareness about the fabric and it attributes. This season Liva will depute Liva Fashion Advisors (LFA) in top four...

Priyadarshini Rao collaborates with LIVA Crème

Priyadarshini Rao, leading Indian Fashion Designer has launched this season’s exclusive autumn winter collection in collaboration with LIVA Crème, a cellulose fiber by Birla Cellulose which is 100 per cent natural and 100 per cent man-made. The collection previewed in...

Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel

Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...

Global Desi Enters Bhopal

Global Desi, the boho-chic label, has opened its first outlet in Bhopal, 63rd exclusive brand outlet in the country, at D B Mall, Arera Hills. Spread over 549 sq.ft., the store offers the Spring Summer 2014 “Mela” collection offering...

AND and Global Desi open a new joint store in Bengaluru

AND- the contemporary western wear brand and Global Desi- the India inspired boho chic brand under And Designs India Ltd. announced the launch of its new joint store in Bengaluru.  This marks the 45th exclusive AND store and the...
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