LitmusWorld

80 pc consumers look forward for festive shopping: Survey

The upcoming festive season comes with a hope for the retailers as they have been severely hit by the pandemic. A survey by the Retailers Association of India (RAI) and LitmusWorld shows that around 80 percent Indian consumers are...

Majority of consumers plan to cut shopping expenditure post-lockdown: Report

An overwhelming percentage of consumers plan to reduce their shopping expenditure, as only 33 percent are excited to shop post-lockdown, according to a survey by retailers body RAI. According to a consumer sentiment survey by Retailers Association of India (RAI)...

Your guide to being a customer-centric CIO

Customer Experience is the new battleground. Irrespective of the industry you are in, your consumers and employees expect you to deliver them personalized, easy and unified experiences similar to those provided by Google, Facebook, Amazon, WhatsApp, Apple. These companies...

The Transformation of Offline Retailing – How Reliance Brands leveraged contextual conversations with their customers to its advantage

Visiting a retail store is an investment of time, energy and money. Hence, offering a superlative experience, not just a product, can help entice customers to come back to the brick-and-mortar stores. The retail sector has seen unprecedented changes in...
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Latest News

The Growing Urban Sprawl is likely to Spread Beyond Tier I Cities in 2023

Apart from the Tier I cities, the ten key cities which saw retail and real estate development were Chandigarh,...
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