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Levi Strauss

Levis Signature brand to be phased out with launch of deNiZEN

Levi Strauss (Levis), a global leader in premium denim-wear, plans to gradually phase-out its 'Signature' brand even as it launches 'deNiZEN', a brand targetted at the youth and mass segment, a top company official said.The American jeans company had...

Levi Strauss banks on Target to expand Denizen

Beginning July this year, Target, one of the biggest discount retailers in the US, will start selling the new 'Denizen' denim line for men, women and children in the US. This follows an agreement between Target and denim brand...

Levi’s dENiZEN brand only for China

Sending their first Asia-focus line down the runway, Levi’s dENiZEN label is not just made in China, but made for China and Chinese wallets.`You’re not doing it right if you’re not in Asia` seems to be the new fashion...

Levi Strauss appoints Sanjay Purohit as head of India business

American jeans and casual wear manufacturer Levi Strauss & Co has appointed Sanjay Purohit as managing director of Levi Strauss India. Purohit succeeds Shumone Chatterjee, who has moved to the regional office in Singapore to become vice-president of marketing,...

Levi’s and Goodwill partner to launch ‘A Care Tag for Our Planet’

Levi Strauss & Co. and Goodwill announced 'A Care Tag for Our Planet', a new initiative that aims to put billions of pounds of unwanted clothing to good use instead of into landfill. Beginning in January 2010, the Levi's...

Levi Strauss Foundation and Levi Strauss India donate for relief fund

The Levi Strauss Foundation and Levi Strauss India announced a total combined donation of about US$42,000 (Rs 20 lacs) towards victims affected by recent floods in India’s southern states of Andhra Pradesh and Karnataka.The Foundation has pledged US$30,000 to...

Chennai to get its first luxury mall

Bergamo Luxury Mall, a shopping destination for the super rich, is set to open its doors in Chennai at Khader Nawaz Khan Road.The 40,000 square feet mall will open on June 15 next year, with 24 stores offering products...

Retailers need to take risks: CEO, Brand House Retail at IFF ‘09

“Courage is a mindset and great brands believe in momentum and the power to innovate,” said Subhinder Singh, MD, Reebok India.“It is all about belief. Reebok has constantly invested in new talent and explored the relationship with cricketers. We...

Where Bengaluru shops

“Select the city for initiating operations as carefully as you would select a bride for inhabiting your home” – we have replaced the word ‘architect’ with ‘city’ in this famous extract from ‘The Fountainhead’ by Ayn Rand.The reason is...

Deodorants from Levi Strauss

Levi Strauss (India), the denimwear brand, has planned to add new product categories under its non-apparel segment and will launch deodorants under its ‘Dockers’ brand. The deodorants will be priced at Rs 2,000 per 100 ml bottle.Confirming this, Shumone...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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