Kunal Gupta

Middle, rural India driving 'strategic priorities' of FMCG companies: Nielsen

Indiaretailing Bureau - September 28, 2020

The middle and rural India, which quickly recovered and bounced back to pre-COVID-19 level, is driving the ‘strategic priorities’ of the FMCG companies, according to market research firm Nielsen. Nielsen defines middle India as urban but towns with population of...

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