Kulpreet Kaur
Retail
Digital coupons influenced buying behaviour of 59% online shoppers in 2015
With online players burning cash on customer acquisition through discounts, coupons and cashback, the digital coupon Industry has witnessed a surge in awarness and usage of discount coupons and offers in the year 2015, according to a survey released...
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How FMCG companies are rethinking packaging to become eco-friendly
More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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