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Kirti Sanon

The Arrival of Indian Celebrity Fashion Brands

Famed Italian fashion designer Miuccia Prada once said, “Fashion is instant language”. Well, who else can talk fashion better than the celebrities do? Forever in public glare, celebs are considered the perennial style icons. Like us mortals, they just...

Tendulkar-backed USPL to launch women's wear

Former Indian cricketer Sachin Tendulkar-backed fashion line company Universal Sportsbiz is targeting aggressive growth with the launch of its third brand. According to a PTI report: The brand, Ms Taken, is the company's foray into the estimated Rs 19,000 crore...
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Mush to shift its 100% production to India by 2025: co-founders

The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...
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