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Kees Jacobs

79 pc of consumers change purchase preferences

Sustainability concerns are now influencing consumer behavior among more than half the population. However, despite intentions to be sustainable, there is a gap between what consumers think they know, and what they actually know, about sustainability. A new report from...

How retailers can give annual revenues a 5 pc boost: Research

Capgemini’s Digital Transformation Institute has released a new report titled 'Loyalty Deciphered— How Emotions Drive Genuine Engagement,' which seeks to understand the main drivers behind brand loyalty. The report, which surveyed more than 9,000 consumers and 500 executives, found that...
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Mango launches Barcelona-inspired Summer collection on Myntra

Mango, Europe’s leading fashion brand is known for its design, creativity, sustainability and technology New Delhi: Global fashion retailer Mango...
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