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Kaushik Mukherjee

6 digital-first brands that went physical

These offline brands took the offline route to expand and reach a wider customer base Mumbai: While online offers convenience, offline offers experience and today’s consumers want both, compelling several digital-first brands to transition into the physical world. According to a 2022...

After Mumbai outlet, Zouk keen on more offline stores, charts out FY24 growth blueprint

The current focus of Zouk is to move ahead with the FY24 blueprint for growth, including more offline stores that would boost brand visibility New Delhi: With the recent launch of its flagship store in Mumbai, lifestyle and fashion accessory startup...

Zouk marries heritage with functionality: Disha Singh, co-founder of the D2C accessories brand

Disha Singh, co-founder of Zouk on finding a gap in the handicrafts leather accessories market and taking the cruelty-free leather route to filling it For IIM Ahmedabad student Disha Singh, a trip to Kutch during the course days turned...

5 Strategies that helped Sugar Cosmetics become a big Brand

Kaushik Mukherjee, Co-Founder & COO, SUGAR Cosmetics on the things that helped the beauty brand hit the sweet spot of success Sugar Cosmetics has emerged as one of the biggest success stories in India’s nascent yet promising direct-t-consumer (D2C) segment....

SUGAR Cosmetics raises $21 million in Series C funding to fuel Omnichannel growth

The year 2021 is off to a strong start for digital-first beauty player SUGAR Cosmetics as they announce a $21 Million (INR 153 Cr) Series C funding round led by Elevation Capital (formerly, SAIF Partners), with existing investors A91...

From Copper Coins to Mobile Apps: The evolution & success of retail loyalty programs

When one thinks of loyalty programs, the first thing that comes to mind is an attractive card that can be faunted in the wallet. But look at the history of loyalty programs and you will realise that they go...
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Personal Care Brand Mamaearth turns 7

Over the past seven years, the brand has significantly expanded its product portfolio and presence across the country and...
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