Kantar

Here's a deep dive into the forces set to redefine brand strategies New Delhi: As India stands at the crossroads of significant socio-economic shifts and evolving consumer behaviours, the future of marketing demands a fresh perspective. Insights from the recently...

The report provides an assessment of various Indian and international brands’ inclusion efforts from a diverse consumer perspectiveBengaluru: ‘Brand Inclusion Index 2024’ study by marketing data and analytics business Kantar provides an assessment of various Indian and international brands’...

The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer goods) products.New Delhi: The fast-moving consumer goods sector will have a "subdued" growth till September quarter in 2024 due to...

COVID-19 has transformed the beauty industry, particularly in Asia. Holistic care, ecommerce and good value are key for brands to grow post-pandemic, according to a report by Charles Chow, Head of Marketing, Asia.The personal care sector in Asia has rebounded relatively...

When it comes to purchase of beauty products gender divide is a myth as a new report on Tuesday said that Indian men and women are showing similar interest and buying an average of nine beauty products every month. Today's...

In today’s experience era, the majority of CEOs believe customer-centricity is essential for driving business growth. However, there is still a big gap between ambition and reality, while nearly all CEOs in India see the need to become customer-centric,...