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Ethnic wear brand Kalki enters Bengaluru

The 8000 sq. ft. store was inaugurated on 20 November by Bollywood actress Rakul Preet Singh Bengaluru:  Mumbai-based ethnic wear brand Kalki has entered Bengaluru with the launch of its first store in the city at Jayanagar, the company said in...

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western wear. Western wear has made strong inroads into the Indian woman’s closet, not just in...

Fusion wear and its growing popularity in India

The emergence of fusion wear has revolutionised the Indian fashion industry. Women, today want contemporary styles and vintage charm to blend and thus the Indo-western wear is fast catching up. An overview on the dynamics of this category. Sometimes it...
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Indian consumers compelling national brands to reposition themselves

The 16th edition of the two-day India Food Forum powered by Smart Bazaar deliberates the consumer challenges on Day...
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