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Kabir Mehra

Bespoke clothing growing at an impressive rate of 15–20 percent in India

Bespoke fashion, once a prerogative of style connoisseurs with deep pockets, is fast becoming a growing trend among professional men around the world, as prices fall, and awareness grows. The once underground market, propelled by the gaining penchant for...

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Men race to match women in online fashion shopping

This is one area where the gender gap may be closing. Women are considered avid online shoppers but men are now giving them stiff competition in the apparel categories and taking the lead in foot-wear and accessories."Over the years,...
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Pepe Jeans eyes smart technology solutions to improve CX: Satish Karunakaran

Satish Karunakaran, Director, Transformation sheds light on the denim brand’s future tech implementations, approaches to data handling, security initiatives,...
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