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Kabir Bedi

Adidas launches footwear for para-athletes

German sportswear giant Adidas has launched a unique footwear initiative -- Odds, which is a pair of shoes for the same foot -- catering to the needs of the para-athletes. The initiative emerged from a simple insightful idea from ad...

Linen Club The Ramp opens in Chennai

Linen Club, the premium brand from Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd, opened its first exclusive showroom Linen Club The Ramp in Chennai. The brand plans to open 100 exclusive showrooms in two years to...
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Max Fashion launches new youth centric brand ‘Urban’

The first Max Urban collection will be available across the brand's retail stores as well as on the e-commerce...
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