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John Erlandson

Brand licensing industry sees opportunity for growth in India

The brand licensing industry, now in its 'nascent stage' in India, is set to grow manifold in the foreseeable future with rising brand consciousness among consumers and higher penetration of modern retail and e-commerce, industry experts said. "The owners of...
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Top Marketing Trends to watch in India for 2025

Here's a deep dive into the forces set to redefine brand strategies New Delhi: As India stands at the crossroads...
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