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Jiten Mahendra

How online and offline players are gearing up for Diwali sales

The festive season, which is almost upon us, is the most important one yet for Indian e-commerce firms. E-commerce players – who in 2014 queered the pitch for brick-and-mortar retailers with the latter witnessing the slowest festive season sales – are...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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