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Jigar Agarwal

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Ninecolours to shift focus to more customer-centric approach

Entering into fourth year of its operations in October 2017, Mumbai-based premium online lifestyle brand www.ninecolours.com has introduced several new customer-friendly features and services to its website recently keeping in sync with the latest e-commerce trends across the country....
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Varun Beverages to raise Rs 7,500 cr to fund expansion plans

The fund would be raised in "one or more tranches" and would be "subject to receipt of approval of...
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