JC Chopra

Cracking the challenge of selling to 10 million grocers in India

Rajendra K Aneja - June 22, 2016

Selling is as old as the hills. It started with Eve persuading Adam to eat the forbidden apple. This ancient art, at first so simple, has turned into something complex in a complicated country like India. In India, selling is a...

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The company scaled from five SKUs in a single category in 2018 to over 150 SKUs across more than...

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