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Jayiram Samal

Marketing Mantra

In-store promotions come with their own success story; they address visitors and convert interest into business propositions. Given that in modern trade formats majority of purchase decisions are made in the store itself, this becomes an important means for...
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UP-based furniture brand Ouchcart eyes 200% revenue growth in FY25

The brand, which was established in 2018, clocked a revenue of Rs 3 core in FY 23 New Delhi: Uttar Pradesh-based...
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