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ITC Foods

Consumers bear the brunt of inflation, yet again

Due to increased raw material prices and supply constraints, Indian FMCG firms are resorting to desperate measures to keep the cost in check. The players are experimenting with different stategies, like hiking product prices, reducing the weight of the...

PepsiCo enters biscuit segment; launches brand Aliva

After Kurkure’s breakthrough success, Frito-Lay India, the food division of PepsiCo India has now forayed into the 1,500 million tonne biscuit category in the domestic market dominated by Parle, Britannia and ITC Foods. The group has recently launched Aliva...

Readymade in India

Manufacturers need to concentrate on broadening the market and increasing penetration among today’s upwardly mobile consumers, who are on the lookout for variety in ready-to-eat foods that are nutritious and offered to them in hygienic and convenient packaging at...

FFI will help understand consumption and buying patterns of people across India: Ravi Naware

Food retailing is quite tough in India because of its multi-culture and multi-religion identity. It is said after every two kilometres here, one may savour new water and culture and thus learning the dynamics of retailing is very important...

Industry experts discuss innovations and inspirations at Food Forum India

At the Food Forum India 2008 inaugural session, SS Chahal, director, ministry of food processing industries, government of India, said, “The food processing sector generates significant employment. The multiplier effect of investment in this industry on employment generation is...

Directions meet and diverge at Indian Consumer Mindscapes

As India negotiates its transformation to a consumer-led market, the marketer and the retailer are constantly devising and studying new means to win over the consumer via different means. To bring forth interesting aspects about the psyche of the...
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Smartsters opens shop-in-shop store at Crossword in Pune

Currently, the company plans to open over 10 shop-in-shop locations pan India Bengaluru: Kids’ furniture brand Smartsters has launched its...
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