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Isharya

The Great Indian Mall Story: The Rise of the shopping centre industry

The Great Indian Mall Boom began innocuously enough in the early 2000s, with just three malls in existence in the entire country. Nineteen years later, the number has mushroomed to a whopping 650 malls, enabled by the fact that...

Bollywood tie-ups: A lucrative e-commerce formula

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

Myntra adds designer jewellery collective, ‘CONFLUENCE’ to its jewellery portfolio

The multi-designer collective, ‘CONFLUENCE’ by Crystals from Swarovski, will now be available on Myntra. Confluence represents a new paradigm of beauty that sparkles, with a collection of exquisite jewelry, designed by some of the top fashion luminaries in the...

Isharya jewellery has a famous fan list

The Indo-American accessories label, Isharya, founded by sisters-in-law Gauri and Radhika Tandon, has garnered quite a fan following in Hollywood with fashionable leading ladies like Eva Longoria Parker, Lucy Liu and Drew Barrymore, who have been spotted wearing Isharya’s...
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Retail boom in sacred cities driven by a surge in spiritual tourism

Growing tourism is attracting retail brands to establish a footprint in these potential market  New Delhi: Retail chains are capitalising...
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