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Ishani Ray

Khadim eyes premiumisation of sub-brands to boost growth, margins

Footwear major Khadim India Ltd is looking at premiumisation of its sub-brands, which has surpassed the parent brand in terms of revenue, to boost growth and margins. According to a PTI report: The nine sub-brands of Khadim, including British Walkers,...
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How FMCG companies are rethinking packaging to become eco-friendly

More and more companies are opting for sustainable approaches to packing of FMCG products for e-commerce. Here’s an overview...
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